Why Gen Z Can’t Sleep And How Geli Can Help

Scrolling. Swiping. Doom-scrolling some more. For Gen Z, sleep has become a nightly battle between their brain’s need for rest and the addictive pull of the screen. In fact, a striking 93% of Gen Z say they stay up past bedtime because of social media. But here’s what’s not being talked about enough: even when they do go to bed, many are uncomfortable. Tossing. Turning. Overheating. Aching.

The Disrupted Sleep Cycle

Gen Z grew up in a digital world. With 24/7 access to content, community, and chaos, their brains are overstimulated—especially at night. Blue light, mental overstimulation, and the fear of missing out (FOMO) all contribute to delayed sleep onset. According to a Sleep Foundation study, Gen Z is the most sleep-deprived generation right now.

“The average Gen Z adult sleeps less than 6 hours per night during the week.”

And poor sleep isn’t just about being tired. It’s linked to everything from increased anxiety to lower academic and work performance. Even physical health suffers, as sleep is critical for immune regulation and hormonal balance.

The Other Problem: Physical Discomfort

What often gets missed in the digital-sleep discourse is physical discomfort. Most young adults are using hand-me-down mattresses and $10 pillows that do nothing to support their bodies. Chronic neck pain, overheating, pressure point pain, and restless sleeping positions compound the problem.

Geli: Designed for the Way Gen Z Lives (and Sleeps)

Geli was built from the ground up to solve these real-world sleep issues. Our technology uses gel-powered tubes that adapt to your shape, relieve pressure, and help align your spine—so you can fall asleep faster and stay asleep longer. No more flipping the pillow to the cool side. No more waking up sore.

• Modular pillow and bed fill for fully customizable comfort
• Real support that adjusts to you, not the other way around
• Soothing gel beads reduce pressure and help reduce motion transfer

Why Geli is a Movement - Not Just a Product

We’re more than a brand. We’re creating a culture where sleep is sacred again. Gen Z is smart. They know better isn’t always what’s marketed. They want to feel the difference. And once they try Geli, they do.

Sources: Sleep Foundation, Pew Research Center, Healthline.